Course Description
Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed. With our?Personal Branding?course, your participants will be able to share their vision and passions with others in your company. Utilize this knowledge through?Social Media?to define and influence how others see you. You are your brand so protect it. Live it.??
At the end of this workshop, participants should be able to:??
Define?your image.??
Control your image.??
Understand how to sharpen your brand.??
Use social media appropriately.??
Manage your brand in a crisis.???
Develop a professional appearance.??
Agenda
Course?Core Competencies:?
Module 1:?Defining Yourself (I)?
Topic A:?If You Don’t, They Will?
Topic B:?Brand Mantra?
Topic C:?Be Real?
Topic D:?SWOT Analysis?
Module?2:?Defining Yourself (II)
Topic A:?Pillars?
Topic B:?Passions?
Topic C:?Define Your Strengths?
Topic D:?The Three C’s?
Module?3:?Controlling and Developing Your Image?
Topic A:?Clear and Defined?
Topic B:?Consistent Image?
Topic C:?It Takes a Commitment?
Topic D:?Live It Everyday?
Module 4: Personal and Professional Influences
Topic A: Corporate and Personal Integration
Topic B: They Will Influence Each Other
Topic C: Be a Professional
Topic D: Build Rapport
Module 5: Sharpening Your Brand
Topic A: Blogging
Topic B: Authenticity Is Key
Topic C: Transparency
Topic D: Networking
Module 6: Appearance Matters
Topic A: First Impressions
Topic B: Rise Out of the Crowd
Topic C: True Reflection
Topic D: Dress for Success
Module 7: Social Media (I)
Topic A: Needs Constant Monitoring
Topic B: Security
Topic C: Have an Objective
Topic D: Promote
Module 8: Social Media (II)
Topic A: It’s a Tool
Topic B: Content is King
Topic C: Have a Gimmick
Topic D: Don’t Ignore Any Mentions
Module 9: Brand Management During a Crisis
Topic A: Caught in a Bad Spot?
Topic B: Never Burn a Bridge
Topic C: Information
Topic D: Monitor and Respond
Module 10: Branding Personality Traits
Topic A: Identify Your Unique Values
Topic B: Be Bold
Topic C: Think Outside the Box
Topic D: Fail. Learn. Repeat.