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Objectives

Lesson objectives help students become comfortable with the course, and also provide a means to evaluate learning. Upon successful completion of this course, students will be able to: • Build a loyal customer base. • Understand the basics of CRM. • Prepare for CRM expenditures and implementation planning. • Understand eCRM fundamentals and eCRM automation. • Customize eCRM and set eCRM goals.

Prerequisites

There are no prerequisites for this course.

Outline

Unit 1: Customer loyalty Topic A: Customer loyalty Topic B: Market intelligence enterprise Unit 2: CRM basics Topic A: Customer information Topic B: A CRM program Unit 3: Preparations for CRM Topic A: CRM and expenditures Topic B: Implementation planning Unit 4: CRM implementation Topic A: CRM implementation preparation Topic B: The implementation process Unit 5: eCRM Topic A: eCRM fundamentals Topic B: eCRM and automation Unit 6: eCRM customization and goals Topic A: eCRM customization Topic B: eCRM goals

Cancellations:

Standard and Professional Desktop Application & Professional Development classes may be cancelled or rescheduled by the client at least four (4) business days in advance without penalty. A full credit (no refunds) will be applied to future training on all cancelled classes that meet the above-stated criteria. A cancellation fee equal to the course fee will be incurred if a student provides less than 4 days’ notice for any Standard or Professional Desktop Applications, or Professional Development Skills class cancellations. Technical courses or Private classes may be cancelled or rescheduled (no refunds) greater than two weeks in advance without charge. The client is responsible for 50% of the class fee if a technical or private class is canceled or rescheduled within two weeks of the class date, and full price if the course is canceled or rescheduled within one week of the class date.
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FL Miami12/4/2017 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day495.001877126
Virtual Live12/4/2017 9:00:00 AM<span class="course-type type-v" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'VILT')" onmouseout="clearHoverInfo()">V</span>1 day495.001878634
FL Fort Lauderdale12/13/2017 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day495.001877125
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