Font size:

You'll learn ...

  • How to make social media "connect" for your business
  • New tools and new ways to grow your business you may not have thought of
  • How to define your strategy and create your plan before taking the plunge into social media
  • The most common mistakes being made-spot them on the horizon and take a detour
  • And much more!

If it seems like nearly every business on the planet is connecting with fans on Facebook, Tweeting, uploading videos on YouTube and getting LinkedIn-except you-you're not alone. Many organizations who haven't gone "social" yet are feeling the same way, scratching their heads and wondering: Are businesses really making money using social media? Can my business still get in on the action-and the profits?

The businesses that are making money set goals and objectives, follow a plan, choose and use the best tools, carefully monitor their results and faithfully measure their ROI. In other words, there are a lot of things you'll need to get up to speed on to get started with social media and be successful.

Our conference is set up in a convenient 2-track format with 10 exciting sessions to choose from. Attend one track from start to finish, or mix and match the sessions to customize the conference to your own particular needs.

Program hours: 9:00 a.m. - 4:00 p.m.

TRACK 1: You've decided to jump into the world of social media-now what?

Show me the money: How social media actually pays off

  • The truth about who's using social media networks and tools to market-and why
  • 10 proven ways even companies with tiny budgets and few employees can profit
  • How to reframe your thinking about social media and shape it into what you need for your business
  • Why it's a mistake to think social media is just for business-to-consumer companies
  • What social marketing can do for you that traditional marketing can't

The key to social media success: Getting off to a good start

  • Know what you hope to achieve before you begin
  • A handy tool kit for launching a winning social media campaign
  • How to accurately predict how much time you'll need to invest
  • Why the best social marketers know their target market inside and out
  • The importance of a well-thought-out strategy to get you where you want to be
  • Getting buy-in from higher-ups-especially those who think it's all nonsense

Facebook, YouTube, Twitter: Choosing the right platform for your business

  • 3 specific goals you can't afford to lose sight of when choosing a platform
  • The most popular business platforms and what really makes them work
  • Other not-so-obvious platforms you may not know about, but should
  • The first 3 questions to ask when choosing a platform
  • Want to gain traction and build momentum? How to choose and use multiple platforms

Measuring what's really important-your return on investment

  • The most important social media metric of all
  • What can-and should-you measure? The number of fans, page views, Tweets, social bookmarks?
  • How not to get caught off guard by these measurement roadblocks
  • Using analytics to better understand your ROI and make better decisions
  • A look at monitoring tools and how they can simplify the job

Success stories: What the best social marketers do better than the rest

  • A close-up look at some successful social media campaigns ... and why they worked
  • "They don't use social media in my industry"-why you can't use this as an excuse anymore
  • A proven Fortune 500 social media model-and how to set up your own campaign based on it
  • Small businesses getting big results: What you can learn from them
  • 5 business best practices that can define the success of your initiatives

TRACK 2: Step up your social media presence: Network, promote, share ... and profit!

Cool tools and how to use them to grow your business

  • From blogs to wikis: What you can do with social media tools (and why you'd want to)
  • The best business uses for Facebook and LinkedIn
  • A key business benefit of using Twitter that makes it almost impossible to resist
  • Beyond silly videos of babies and pets-15 creative ways to use YouTube for business
  • Could blogging be your front door to social media?
  • Social bookmarking: Everyone's talking about it ... here's why

Mistakes rookies make ... but you don't have to

  • 7 critical mistakes social media pros NEVER make
  • 5 reasons why campaigns fail
  • Believing social media is all about Twitter, Facebook, LinkedIn and YouTube-are you guilty?
  • What failing to turn prospects into customers can cost your company
  • Avoiding poor decisions that translate into poor ROI

The art of writing for a social audience

  • How the social audience is different-and what this means to your writing
  • 6 foolproof tips for writing compelling posts, Tweets and blogs
  • Out with the fluff! There's no room for it in this new social world
  • Reusing content: A good practice-or not?
  • How to sound like a genuine, caring human being-not a corporate robot
  • Responses can be automated-but should they be?

Managing your on-line reputation

  • The dangers to companies who are oblivious to what customers are saying
  • Do's and don'ts for responding to harsh criticism and negative comments
  • Getting your timing, target and tone just right
  • How to view criticism as an opportunity-not a threat
  • The first and most important thing to do when a criticism surfaces

Monitoring what people are saying about you on-line-in 15 minutes a day

  • How to skillfully listen to what customers are saying-you won't believe what you'll learn
  • Strategies for monitoring the on-line chatter about your brand
  • 8 steps to successful social media monitoring
  • Using Google Alerts to monitor your brand
  • Gathering data and what to do with it

Find a class and register in three easy steps:
  • 1. Select Location:
  • 2. Select Date Range:
    to
  • 3. Select Class Type:
    • All Types
    • C Classroom
    • V Virtual Live
    • Cv In-Class Virtual
    • O Online
VT Burlington4/25/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871188
WY Cheyenne4/30/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871192
CO Greeley5/1/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871195
CO Denver5/2/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871199
CO Colorado Spgs.5/3/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871203
NV Las Vegas5/7/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871207
UT Salt Lake City5/8/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871211
MT Billings5/9/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871214
MT Helena5/10/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871218
OH Dayton5/14/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871222
TX McAllen5/15/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871226
OH Columbus5/15/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871229
TX Houston5/16/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871232
LA Baton Rouge5/17/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871236
LA New Orleans5/18/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871240
MI Troy6/4/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871245
IN Evansville6/5/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871249
IN Indianapolis6/6/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871252
MO Kansas City6/7/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871257
OK Tulsa6/8/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871261
CA San Diego6/19/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871265
CA Modesto6/20/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871135
HI Honolulu6/22/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day206.962871141
AK Anchorage6/25/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871145
WA Seattle6/26/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871150
OH Cleveland7/9/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871153
OH Toledo7/10/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871156
IN South Bend7/11/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871160
PA York7/16/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871164
PA Harrisburg7/17/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871168
PA Pittsburgh7/18/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871173
PA Erie7/19/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871178
NH Manchester7/30/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871182
NY Albany7/31/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871186
NY Buffalo8/1/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871189
MI Grand Rapids8/2/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871193
IL Bloomington8/20/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871197
IN Merrillville8/21/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871200
IL Schaumburg8/22/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871204
IA Davenport8/23/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871208
IA Cedar Rapids8/24/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871212
FL Melbourne8/27/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871216
FL Ft. Lauderdale8/28/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871219
NC Raleigh8/29/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871223
ON London9/4/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day281.372871227
ON Burlington9/5/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day281.372871230
ON Toronto9/6/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day281.372871234
ON Oshawa9/7/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day281.372871238
MN Bloomington9/12/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871242
MO St. Louis9/14/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871246
AL Huntsville9/24/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871250
GA Atlanta9/25/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871254
FL Jacksonville9/26/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871258
FL Tallahassee9/27/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871262
FL Pensacola9/28/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day199.002871266
seek-warrow-w
  • 1
arrow-eseek-eitems per page1 - 55 of 55 items