In this course, students will track and analyze your websites and applications.
Upon successful completion of this course, students will be able to: - describe the basics of Google Analytics.- create and activate a Google Analytics account.- manage a Google Analytics account.- explore goals and funnels in Google Analytics.- examine the significance of filters in Google Analytics.- identify and interpret various Google Analytics reports.
This course is for any individual who will use a computer to access and utilize Google Analytics to strengthen their marketing initiatives and increase the number of conversions or sales from their website as a part of business requirement.
Overview of Google Analytics
- Examine Online Marketing and Web Analytics
- Introduction to Google Analytics
Getting Started with Google Analytics
- Create and Activate a Google Analytics Account
- Integrate Google Analytics and Google AdWords
Managing the Google Analytics Account
- Explore Google Analytics
- Managing Website Profiles and Users
Exploring Goals and Funnels in Google Analytics
- Configure Google Analytics Goals
- Build Funnels in Google Analytics
Examining Filters in Google Analytics
- Overview of Filters
- Examine Customized Filters in Google Analytics
Working with Google Analytics Reports
- Manage Reports in Google Analytics
- Generate Visitors Reports
- Generate Traffic Sources Report
- Generate Content Reports
- Generate Goals Reports
- Examine Ecommerce Reports
- Customize Reports
Virtual Google Analytics for Businesses Online Live training option
Imagine an industry-leading classroom training experience from wherever you have access to the Internet.
The Virtual Online Live events listed here gives you an effective and proven online virtual learning experience with the freedom to attend virtually from anywhere.
There is also an option of experiencing Online Live from one of the many national partner centers where a computer and headset will be provided for you.
This rich and engaging virtual classroom environment lets you conveniently interact with instructors and other students.
You will hear and see your instructor as they teach the course and answer your questions via voice or text.
Choose the online live virtual training option and you can access the recorded version even after the class has finished.
The onDemand labs give you access to the same client and server technologies covered in class so you can test, apply and hone your skills by accessing the labs before and even after the class.
Technical Requirements: a computer or laptop with a modern browser and high speed internet access along with one or two monitors.