This advanced AdWords training course will improve your knowledge of search advertising in order to strengthen your overall search engine marketing strategy and become Google certified
The Google Search Advertising Advanced Exam certification is the last step to becoming an individually qualified AdWords professional. This certification designates you as an expert in Google AdWords, and lets your company and clients know that you have a deep understanding of the intricacies of the Google AdWords tool.
This intensive preparation workshop will not only help you pass the Google Search Advertising Advanced Exam, it will give you even more insights about how to create, run and optimize successful search campaigns.
Search advertising is a dynamic medium that moves at an extremely fast pace. There are a multitude of updates, increasing competition, and constant maneuvering to achieve maximum results. This training is ideal to keep you one step ahead and up-to-date with the latest in practices as well as provide you with enough knowledge to pass the Search Advanced exam.
Substitution & Cancellation Policy:
You may cancel or reschedule up to 21 days prior to the start date of the class at no penalty. For any cancellation or reschedule requests within 21 days, the full course tuition is still due and not eligible for refund. Any paid tuition will be credited towards a future class and must be used within 12 months.
*Partner delivered courses may be subject to different cancellation terms
I. Account/Campaign Set up & Best Practices
- Campaigns set up & options
- Ad copy creation
- Keyword selection and matching options
II. Optimizing and measuring
- Bidding strategy
- Quality Score
- Conversion tracking
III. Advanced Features
- Setting up mobile campaigns
- Setting up remarketing
IV. Search Advanced Exam review and Q&A
V. Take the Google Search Advertising Exam