Students will create a Google AdWords account, an AdWords campaign and text ads, research and optimize keywords, refine text ad copy, manage a campaign through analysis, analyze and optimize bidding and budget, and generate reports.
In this course, you will create a Google AdWords account and run a basic marketing campaign. You will: • Create and navigate a Google AdWords account.• Create and manage ad campaigns.• Work with keywords.• Write ads for Google AdWords.• Manage bidding and budgets.• Launch and manage ads.• Create financial and performance reports.
This course is designed for marketing professionals who have basic end-user computing skills who will create and manage ads and campaigns with Google AdWords.
Creating and Navigating a Google AdWords Account
- Create and Navigate the Google AdWords Account
- Configure Account Notifications
Creating Ad Campaigns
- Overview of AdWords Campaigns
- Create Campaigns and Configure Campaign Settings
- Configure Ad Groups, Ads, and Keywords
Researching, Refining, and Editing Keywords
- Overview of Keywords in AdWords
- Research Keywords with the Google Keyword Tool
- Research Keywords Online
- Edit and Configure Ad Groups and Keywords
Writing Ads in Google AdWords
- Review Google Ad and Content Policies
- Write High-Quality AdWords Ads
Analyzing Campaign Performance
- Review Your Campaign and Adjust Settings
- Analyze and Optimize Ads and Keywords
Managing Bidding and Budgets
- Set and Manage Bids
- Set and Manage Budgets
Creating Performance and Financial Reports
- Create Performance Reports
- Create Billing Reports
Virtual Google AdWords: Part 1 Online Live training option
Imagine an industry-leading classroom training experience from wherever you have access to the Internet.
The Virtual Online Live events listed here gives you an effective and proven online virtual learning experience with the freedom to attend virtually from anywhere.
There is also an option of experiencing Online Live from one of the many national partner centers where a computer and headset will be provided for you.
This rich and engaging virtual classroom environment lets you conveniently interact with instructors and other students.
You will hear and see your instructor as they teach the course and answer your questions via voice or text.
Choose the online live virtual training option and you can access the recorded version even after the class has finished.
The onDemand labs give you access to the same client and server technologies covered in class so you can test, apply and hone your skills by accessing the labs before and even after the class.
Technical Requirements: a computer or laptop with a modern browser and high speed internet access along with one or two monitors.