In this course, you will create a Display Network Campaign, define location and language targeting, and schedule when your ads will run. You will optimize your Display Network targeting and create a YouTube campaign.
In this course, you will optimize Google AdWords campaigns.
•Create ad campaigns for the Google display network.
•Configure location, language, and schedule for campaigns.
•Optimize contextual and placement targeting.
•Plan and create an ad campaign for YouTube.
•Optimize landing page quality.
•Analyze and optimize Display Network campaigns.
This course is designed for Google AdWords users who are running or wish to run ad campaigns on the Google display network, and who wish to optimize those campaigns to achieve better performance.
Creating Ad Campaigns for the Google Display Network
- Plan and Create a Campaign
Create a Display Network Ad with Ad Builder
Configuring Location, Language, and Schedule
- Configure Location Targeting
Configure Ad Schedules
Optimizing Contextual and Placement Targeting
- Plan Campaign Placements with the Google Ad Planner
Plan Contextual Targeting for Keywords
Configure Placements for Better Ad Targeting
Planning and Creating an Ad Campaign for YouTube
- Review YouTube Advertising Options
Analyze Keywords and Placements for YouTube
Create YouTube Ads
Optimizing Landing Page Quality
- Optimize Landing Pages for Quality Score
Optimize Landing Pages for Conversions
Analyzing and Optimizing Display Network Campaigns
- Analyze Campaign Dimensions
Virtual Google AdWords: Part 2 Online Live training option
Imagine an industry-leading classroom training experience from wherever you have access to the Internet.
The Virtual Online Live events listed here gives you an effective and proven online virtual learning experience with the freedom to attend virtually from anywhere.
There is also an option of experiencing Online Live from one of the many national partner centers where a computer and headset will be provided for you.
This rich and engaging virtual classroom environment lets you conveniently interact with instructors and other students.
You will hear and see your instructor as they teach the course and answer your questions via voice or text.
Choose the online live virtual training option and you can access the recorded version even after the class has finished.
The onDemand labs give you access to the same client and server technologies covered in class so you can test, apply and hone your skills by accessing the labs before and even after the class.
Technical Requirements: a computer or laptop with a modern browser and high speed internet access along with one or two monitors.