In this course, students will implement Google Analytics and perform analysis by using standard reports.
•Implement Google Analytics. •Manage Google Analytics accounts.•Perform analysis with real time reports.•Perform analysis with standard reports.•Perform in-depth analysis with specific reports.
This course is designed for web administrators, marketing professionals, sales professionals, and executives with basic computer and Internet skills who wish to perform baseline analysis of website traffic or online advertising campaigns for a variety of reasons, including website performance improvement, increasing customer reach, and increasing sales.
Implementing Google Analytics
- Overview of Google Analytics
- Create a Google Analytics Account
- Tag Your Pages
Managing Google Analytics Accounts
- Configure Google Analytics Settings
- Manage Multiple Accounts, Views, and Web Properties
Configuring Goals, Funnels, and Filters
- Configure Goals
- Configure Funnels
- Configure Filters
Reviewing and Configuring Dashboards and Alerts
- Review Real-Time Reports
- Review Your Default Dashboard
- Organize and Configure Dashboards
- Configure Intelligence Alerts
Analyzing Data with Audience and Traffic Reports
- Analyze Data with Audience Reports
- Analyze Data with Traffic Sources Reports
Analyzing Data with Content and Conversion Reports
- Analyze Data with Content Reports
- Analyze Data with Conversion Reports
Virtual Google Analytics: Part 1 Online Live training option
Imagine an industry-leading classroom training experience from wherever you have access to the Internet.
The Virtual Online Live events listed here gives you an effective and proven online virtual learning experience with the freedom to attend virtually from anywhere.
There is also an option of experiencing Online Live from one of the many national partner centers where a computer and headset will be provided for you.
This rich and engaging virtual classroom environment lets you conveniently interact with instructors and other students.
You will hear and see your instructor as they teach the course and answer your questions via voice or text.
Choose the online live virtual training option and you can access the recorded version even after the class has finished.
The onDemand labs give you access to the same client and server technologies covered in class so you can test, apply and hone your skills by accessing the labs before and even after the class.
Technical Requirements: a computer or laptop with a modern browser and high speed internet access along with one or two monitors.