This Google Analytics class is designed to provide you with in-depth knowledge about various features available in Google Analytics tool and how to leverage them to best serve your business needs. The course begins with introductory chapters to provide a strong foundation to students. This class is different from other Google Analytics training classes in that it includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use Google Analytics on their own website right away. This Google Analytics class is targeted toward web designers, web analysts, online marketers, and general business people.
Objectives Learn the fundamentals of web metrics and web analytics. Learn what web analytics can do for our business. Learn common web analytics methodologies suitable for different types of websites. Learn how Google Analytics works. Learn the key features and capabilities of Google Analytics. Learn to set up Google Analytics accounts and profiles. Learn access management techniques for your Google Analytics accounts and profiles. Lean how to generate reports in Google Analytics (visitor reports, traffic sources reports, content reports, goals report). Learn to analyze default reports in Google Analytics to interpret web metrics data. Learn to create and apply filters in Google Analytics. Learn best practices for setting filters in Google Analytics. Learn to create goals and funnels in Google Analytics. Learn to interpret reports for analyzing goals and funnels in Google Analytics.
Intelligence Events Introduction to Intelligence Events Automatic Alerts Custom Alerts
Advanced Segmentation Introduction to Advanced Segmentation Leveraging Default Advanced Segments Customizing Advanced Segments Managing Advanced Segments Application of RegEx in Advanced Segmentation
Custom Reporting Introduction of Custom Reporting Valid Pairs of Dimensions and Metrics Designing Your Custom Report Building Your Custom Report
Ecommerce Tracking and Reporting Enabling Ecommerce Tracking Implementing Ecommerce Methods Ecommerce Overview Report Product Performance Report Sales Performance Report Transaction Report Time to Purchase Report Multi-Channel Reports Assisted Conversions Report Top Conversions Report Time Lag Report Path Length Report
Social Media Analytics Introduction to Social Interactions Setting up Social Interactions Social Media Reporting
Virtual Pageviews Introduction to Virtual Pageviews Virtual Pageviews and Dynamic URLs Virtual Pageviews for Tracking File Downloads Virtual Pageviews and Tracking Outbound Links
Event Tracking Introduction to Event Tracking Understanding trackEvent Method Implementing Event Tracking Event Tracking Reports
Multiple Domain Tracking Introduction to Multiple Domain Tracking Implementing Subdomain Tracking Implementing Cross-domain Tracking
Custom Variables Introduction to Custom Variables