Somewhere right now, companies are focusing on you, their customer. They're wondering what you want to buy and why. They want your loyalty and they want you to recommend them to others. You too must seek to understand this about your customers. In today's global marketplace where customers have so many choices, this can be a challenge. But the most successful companies in the world are those that continually focus on knowing, serving, and anticipating the needs of their customers. This program is designed to help you recognize the changing world of customers and the impact on you and your company, take actions to develop internal and external customer focus, and leverage customer information and customer relationships at work.