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Now, more than ever before, professionals use written communication, so mastering the skill of writing clearly is essential. This Business Impact explores the importance of keeping in mind the audience and purpose of any written communication.
A strong writer has the power to inform, persuade, and inspire others using nothing but ideas and words. In this Challenge Series exercise, you'll do all of those things and more, as you analyze and improve an important piece of written communication. The learner plays the role of an employee charged with writing a submission essay for an award competition.
Have you ever distributed a document or message only to find later that you forgot to include a key point or correct an embarrassing spelling error? Taking the time to edit and proofread your writing will help you produce more focused, polished, and effective business documents. This course describes how to edit and proofread effectively, covering key areas, such as tone, structure, clarity, and accuracy, as well as common grammar, punctuation, and spelling mistakes to watch out for.
Identify general techniques for editing and proofreading
Recognize errors related to accuracy and completeness in a given business document
Identify guidelines for editing the structure of written documents
Specify ways to handle lack of clarity or conciseness in written documents
Recognize the appropriate use of tone for a given situation
Recognize issues related to word usage and punctuation when proofreading a given business document
Identify grammar, spelling, and style consistency mistakes in a given business document
Apply techniques for editing and proofreading written documents
To write effective and appropriate business messages, you need to know your audience and your purpose. In this course, you'll discover how to identify your readers and create messages that convey the appropriate tone for different reader roles. You'll also explore how to write effectively for the three most common purposes: to inform, respond, or persuade.
Identify key considerations when analyzing the targeted readers of a business document
Recognize the appropriate type of written message to use for a given situation
Recognize guidelines for writing effective informative messages
Identify characteristics of effective responsive writing
Recognize key elements of persuasive writing
Use the appropriate tone to communicate a business message in writing
Recognize strategies for writing effective business messages for a given audience and purpose
Being clear and concise in business documents and messages isn't always easy. But it's essential in the workplace if you want what you write to be read. In this course, you'll explore techniques you can use to make your writing more clear. Specifically, you'll learn about the importance of using short and familiar words, appropriate connotations, concrete and specific language, and transitional words and phrases. You'll also explore tips for being more concise in your writing and best practices for organizing content.
Identify examples of guidelines for making clear word choices when writing
Recognize how to apply guidelines for writing clearly
Recognize how to apply guidelines for writing concisely to a given sample of business writing
Recognize the effective use of precise verbs and active voice in a given sample of business writing
Recognize ways of organizing written text for greater reader understanding
Identify design elements that can help increase reader understanding of written text
Apply techniques for writing clearly and concisely