This course immerses students in hands on product discovery with lean UX practices and product design thinking. Students select a product idea to explore and use it as a vehicle for the course. Starting with the formation of a product discovery team and proceeding through lean UX practices, students design a product with measurable impact.
As part of the discovery process, students use tools like opportunity mapping, collaborative framing, pragmatic personas, story mapping and customer journeys to elaborate and visualize a product story. For people working with agile teams, this course helps build strong product backlogs with better stories as well as provides insights into continuous product discovery that feeds continuous product delivery and learning.
Anyone interested in learning to question and explore customers and products. If your backlog is simply a glorified “to do” list, this course is for you. More specifically, this course is focused on:
Other leaders within the discovery cadence, (e.g. UX, architects, tech leads).
Part 1: Product Agility and Product Ownership
- Expectations, curiosities, and the selection of product idea for the course
- Product ownership
- What is it?
- What’s in it for you?
- Why work this way? How did we get here?
- Steering the bus
- Visibility, control, flexibility, and maneuverability
- Getting buy in
Part 2: Product Over Progress
- Traditional, agile, and product-centered processes overview
- Product centered thinking and principles (blending discovery & delivery)
- Avoid being overly certain
- Validate ideas early and fast
- Develop customer insights
- Practice product-driven architecture
- Embrace responsive engineering
- Building product communities, product owners, users, and markets
Part 3: Early Product Discovery
- Framing design targets and your guess at their needs
- Introduction to story mapping, story splitting, and customer journeys
- Pragmatic sketching, prototyping, and other tools for early validation
- Stories, acceptance tests, and learning from building
Part 4: Roadmaps and Planning
- Making product choices
- Iteratively delivering value
- Sizing and planning across iterations
Part 5: Blending Product Discovery with Product Delivery
- Establishing a sustainable discovery cadence
- Establishing a blended cadence
- Adjusting to delivery constraints
- Blending with operations and support
- Losing “product” in delivery tools
- Investing in analytics
Part 6: Measuring Product Impact
Substitution & Cancellation Policy:
You may cancel or reschedule up to 21 days prior to the start date of the class at no penalty. For any cancellation or reschedule requests within 21 days, the full course tuition is still due and not eligible for refund. Any paid tuition will be credited towards a future class and must be used within 12 months.
*Partner delivered courses may be subject to different cancellation terms