If it seems like nearly every business on the planet is connecting with fans on Facebook®, Tweeting, uploading videos on YouTube™ and getting LinkedIn®—except you—you’re not alone. Many organizations who haven’t gone “social” yet are feeling the same way, scratching their heads and wondering: Are businesses really making money using social media? Can my business still get in on the action—and the profits?
The businesses that are making money set goals and objectives, follow a plan, choose and use the best tools, carefully monitor their results and faithfully measure their ROI. In other words, there are a lot of things you’ll need to get up to speed on to not only get started with social media, but be successful. And the exciting Social Media Marketing Workshop is the one place you can learn it all.
Program time: 3 hours
The key to social media success: Getting off to a good start
Know what you hope to achieve before you begin
A handy tool kit for launching a winning social media campaign
How to accurately predict how much time you’ll need to invest
Why the best social marketers know their target market inside and out
The importance of a well-thought-out strategy to get you where you want to be
Getting buy-in from higher-ups—especially those who think it’s all nonsense
Facebook, YouTube, Twitter: Choosing the right platform for your business
3 specific goals you can’t afford to lose sight of when choosing a platform
The most popular business platforms and what really makes them work
Other not-so-obvious platforms you may not know about, but should
The first 3 questions to ask when choosing a platform
Want to gain traction and build momentum? How to choose and use multiple platforms
Measuring what’s really important—your return on investment
The most important social media metric of all
What can—and should—you measure? The number of fans, page views, Tweets, social bookmarks?
How not to get caught off guard by these measurement roadblocks
Using analytics to better understand your ROI and make better decisions
A look at monitoring tools and how they can simplify the job
Cool tools and how to use them to grow your business
From blogs to wikis: What you can do with social media tools (and why you’d want to)
The best business uses for Facebook and LinkedIn
A key business benefit of using Twitter that makes it almost impossible to resist
Beyond silly videos of babies and pets—15 creative ways to use YouTube for business
Could blogging be your front door to social media?
Social bookmarking: Everyone’s talking about it … here’s why
Mistakes rookies make … but you don’t have to
7 critical mistakes social media pros NEVER make
5 reasons why campaigns fail
Believing social media is all about Twitter, Facebook, LinkedIn and YouTube—are you guilty?
What failing to turn prospects into customers can cost your company
Avoiding poor decisions that translate into poor ROI
The art of writing for a social audience
How the social audience is different—and what this means to your writing
6 foolproof tips for writing compelling posts, Tweets and blogs
Out with the fluff! There’s no room for it in this new social world
Reusing content: A good practice—or not?
How to sound like a genuine, caring human being—not a corporate robot
Responses can be automated—but should they be?
Eight steps to creating a social media marketing strategy
Steps to consider when planning your social media marketing strategy
Best practices to identify key issues before strategy execution
Who should participate in building the social media strategy and executing the strategy?
Establish realistic goals
Identify your audience and track how and where they engage
What makes your brand different?
Measurement and adjustment