Course Description
Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with Social Media, as you have a low-cost marketing tool that can reach a large audience.
Course Objectives:
Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.
At the end of this workshop, participants should be able to:
Know how to conduct market research
Develop a workable internet marketing campaign
Recognize your target market
Understand your brand
Grasp SEO and website characteristics
Find and capture leads
Agenda
Course Core Competencies:
Module 1: SWOT Analysis in Marketing
Topic A: Strength
Topic B: Weaknesses
Topic C: Opportunities
Topic D: Threats
Module 2: Marketing Research
Topic A: Consume All Media
Topic B: Find the Right Price
Topic C: Product Development and Improvement
Topic D: Identify Your Target Audience
Module 3: Real Time Marketing
Topic A: Dynamic Content
Topic B: Engagement Builds Followers
Topic C: Constant Readiness
Topic D: The Time, The Place, The Media
Module 4: Brand Management
Topic A: Every Interaction Counts
Topic B: Consistent Through All Media
Topic C: Unique Qualities
Topic D: Needs to be Actively Managed
Module 5: Social Media (I)
Topic A: You Are Building a Community
Topic B: A Personal Touch
Topic C: Brand Champions
Topic D: Make it Easy to Share
Module 6: Social Media (II)
Topic A: Content is King
Topic B: Blog and Interact
Topic C: Webinars
Topic D: Constant Monitoring
Module 7: SEO Basics
Topic A: Relevant and Original Content
Topic B: Keywords
Topic C: Value Proposition
Topic D: Linking
Module 8: Website Characteristics
Topic A: SEO Optimization
Topic B: Landing Page
Topic C: Analytics
Topic D: Mobile and Tablet Friendly
Module 9: Capturing Leads
Topic A: Lead Management and Generation
Topic B: Give Something Away
Topic C: Quality vs. Quantity
Topic D: Capture Repeat Customers
Module 10: Campaign Characteristics
Topic A: Tailored for Your Audience
Topic B: Use Powerful Words
Topic C: The 4 W’s of a Campaign
Topic D: Monitor and Tweak