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Author and communication expert Anthony Robbins once said, 'To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.' In other words, understanding who you're talking to is as important as understanding what you're trying to communicate. Additionally, it is important to understand the role the medium, context, and other variables have on the communication process so you can optimize factors that are under your control. To confirm that your message got through, the final step in the communication process is asking for and reviewing feedback from your audience. This course explores key considerations for planning and delivering targeted messages. It highlights the components involved in communication and describes what to look for when analyzing the needs and wants of your intended audience – even if it is an audience of one. This course also takes you through the selection of an appropriate medium and context for a given message, and suggests strategies for delivering a well-planned message and eliciting feedback after your message is delivered. Materials designed to support blended learning activities aligned with this course are available from the Resources Page.

Learning Objectives
  • Classify the components involved in an instance of communication
  • Match questions to examples of information they yield in a receiver analysis
  • Determine appropriate media and context variables for a given communication
  • Deliver a targeted message and ensure that it is understood, in a given scenario
  • Audience

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