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One of the most significant challenges to the growth and survival of any business is finding and retaining qualified employees. It's not enough to offer an appealing or unique product or service to your customers. A company's people are the new competitive advantage. Those responsible for staffing organizations are not only challenged with finding adequate potential employees, but finding the right people for the positions they need to fill. This course explores two aspects of recruitment as one component of a sustainable talent management strategy: attracting the talent needed to meet the company's needs, and using innovative recruiting techniques to find the right people. Learners will explore how to consider the needs of the organization balanced against the expectations and needs of the potential employees who comprise the talent market. The talent market consists of a cross-section of potential employees that spans generations, cultures, languages, and even continents, each of which brings something different to the table and may expect or want something different in return. The course specifically focuses on how to appeal to these recruits by tapping in to what is important to them in a job. It also prepares learners to establish and implement a recruitment strategy. Reflecting the most up-to-date recruitment information, this course provides foundational principles that learners can effectively put to work in their own organizations.

Learning Objectives
  • Recognize the importance of effective recruitment practices in a sustainable talent management strategy
  • Recognize shifts in the labor market that pose challenges to recruitment
  • Recognize effective recruiting trends among businesses
  • Sequence the stages of the process for planning a recruiting strategy to meet your organization's talent needs as part of a comprehensive talent management strategy
  • Identify intangible incentives that appeal to employees
  • Distinguish between the main generational groups in the labor market
  • Attract and appeal to candidates based on their values and generational profiles, in a given scenario
  • Identify the benefits of using a recruitment plan and search plan when recruiting
  • Identify examples of innovative strategies that today's recruiters are using
  • Analyze a company's search plan and recommend additional techniques, in a given scenario
  • Recognize the advantages associated with the use of various innovative recruitment techniques
  • Audience

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