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Customer Relationship Management: eCRM introduces the students to managing customer relationships over the Internet. The program details the characteristics of eCRM, how departments can use eCRM to automate processes, and how to customize eCRM interfaces for each type of eCRM user.

Learning Objectives
  • Identify the definition of eCRM
  • Identify the features of eCRM
  • Identify the disadvantages of eCRM
  • Identify ways to overcome the disadvantages of eCRM
  • Identify eCRM opportunities for automating a company's marketing processes
  • Identify eCRM opportunities for automating a company's sales processes
  • Identify eCRM opportunities for automating a company's customer service processes
  • Identify eCRM opportunities for automating a company's accounting processes
  • Match the type of user with the eCRM feature that will provide the most benefit to that user
  • Identify ways a company can customize its eCRM marketing efforts
  • Identify ways eCRM enables companies to achieve CRM goals
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Customer Relationship Management - eCRM Online course
  • Course ID:
    203097
  • Duration:
    150 minutes
  • Price:
    $75